Sam Lambeth

Copywriter, creative, communicator. 

Content that connects.

I can deliver exceptional copy to help take your brand to the next level.

Social media, email, comms + more

Explore a featured selection of my writing work below.

Thought leadership pieces

Longform articles, written in collaboration with leading stakeholders, for internal and external publications, helping to position my clients as trustworthy, leading authorities in their target markets. 

Think with Google •

Embracing change in the ‘never normal’

Marketers around the world have spent the past few years negotiating ‘the new normal’, adapting their strategies and services to meet periods of global conflict and uncertainty. For Peter Hinssen — Belgian serial entrepreneur, founder of , and acclaimed author — this period isn’t going anywhere. Instead, it’s time to accept, apply, and prosper in what he calls the ‘the never normal’, an era of accelerating tech developments, digital disruption, and bold innovation. Andy Serdons, country marketin
BCU Advantage •

What is blockchain and can it benefit your business?

Blockchain, as the name suggests, is a chain of blocks of transactions. Once the transactions are written in, they become immutable.

This functionality is secured by a consensus mechanism facilitated by the different participants in the network, such as miners, validators, wallets, and exchanges.

We use this cutting-edge technology to digitally transform our clients’ business, offering a range of benefits including:
• Resolving counterfeit and fake products within their supply chain

I first b
Birmingham City University •

The journey of STEAMhouse

After nine years of international research, building communities and forging exciting collaborations, Birmingham City University (BCU)’s STEAM journey is culminating with the launch of the STEAMhouse innovation centre, a breath-taking five-storey building replete with world-class facilities. Joanna Birch – Director of Innovation, Enterprise and Employability at BCU – reflects on a rewarding adventure.

Supporting innovation in Birmingham (and beyond)

The idea for STEAMhouse geminated over an 18

Making innovation in business accessible | UKSPA

In order for innovation to be successful, it needs to be a collaborative, open process where the tools are available to everyone. Joanna Birch – Director of Innovation, Enterprise and Employability at Birmingham City University – explains how the University is taking steps to make this happen.

The Government’s UK Innovation Strategy outlined the need to nurture interactions between universities and business, as well as knowledge sharing, in order to drive innovation in business.

However, too f
BCU Advantage •

3 tips on how to make your business stand out

Creating new and exciting businesses that stand out

Dalbir Kaur is the Founder of Makemefitclub, a live app that helps members create healthy lifestyle changes to get fit while also helping UK wellbeing professionals increase their clientele.

Originally working in health, Dalbir felt unfulfilled and began a new journey as a personal trainer.

However, after registering the mental and nutritional barriers her clients were facing – ones that chimed with her own – Dalbir started to look into all
University Business •

The importance of embedding entrepreneurship into higher education

Nearly 500,000 university students in the UK either run or plan to create their own business while studying. As more and more students dream of devising their own ventures, and with Covid-19 providing a sea change in the work landscape, it has never been more vital that higher education institutions provide the programmes, facilities and support needed to help students realise their ambitions. Joseph Margetts, Enterprise Manager at Birmingham City University (BCU), tells us more.

The number of

STEAMhouse: Forging a generative innovation ecosystem - Brite Innovation Review | Issue 30 | Autumn 2022

Furthermore, research from global market intelligence firm IDC tells us that business leaders believe their future success will rely heavily on being part of an industry that has an ecosystem. This research also reports that industry ecosystems can yield a 40 percent greater innovation rate than conventional methodologies. However, many businesses have still yet to reach out and fully utilise these ecosystems, or indeed look to create one of their own. Competitive pressure to innovative is conti

Innovation Insider – Building West Midlands Businesses’ Innovative Capacity – Innovation Alliance for the West Midlands

Brexit and Covid-19 have caused mass uncertainty in the business world. Organisations in the Midlands are seeking help to adapt to changes in the market, find opportunities, and create new products and services.

Patrick Bek, Head of Service Innovation and Experimentation at Birmingham City University (BCU)’s STEAMhouse centre for collaborative innovation, discusses providing businesses with support and resources to develop new products, services and strategies that can help them find a way thro
BCU Advantage •

Could your business make a four-day week work?

What is the four-day week trial?

A four-day working trial will officially begin in the UK from Wednesday 1 June, lasting for six months.

60 companies are taking part across a number of sectors, including marketing agencies, engineering firms, recruiters and retailers.

Employees will not lose any of their wages during this trial. Businesses will work with researchers to record the impact on productivity, as well as the impact on the environment and gender equality.

It arrives as the workplace

Case studies + award entries

Case studies that turn technical content and research projects and programmes into accessible, optimised and succinct articles, resulting in greater readership, further funding and more collaborations. My awards entries have resulted in over 10 award wins and 15 nominations (from Oct 2021 - Dec 2022). 

Think with Google •

Epidemic Sound’s pitch perfect lifetime value model explained

David Baekholm is chief growth officer at Epidemic Sound, a Swedish-born music technology company with offices in the Netherlands, the U.S.A, South Korea, and Germany. He's responsible for ensuring that the company has a comprehensive understanding of its customers. One such way of identifying this is through a recent project to create a productive lifetime value model that could help Epidemic Sound spend the right amount of marketing budget on the right customers, and increase its paid subscrib
Think with Google •

How AI tools can help you reach new customers

Arend de Ruiter leads search advertising at Bol, the biggest ecommerce platform in the Netherlands, where he is responsible for driving the retailer’s paid marketing efficiency. Bol’s slogan is “de winkel van ons allemaal”, which roughly translates to “the store for and by everyone.” People who leave reviews, retailers who sell with us, and everybody else who contributes to Bol are a part of the company. In turn, the slogan also reflects our mission to be the one-stop shopping destination for ev
Birmingham City University •

Converting organic waste into sustainable bioenergy and products

The Bioresource and Bioeconomy Research Group at BCU is supporting the development of sustainable, circular bioeconomies.

Research background – new ways to support our bioeconomy

In nature, there is no such thing as waste. The Bioresource and Bioeconomy Research Group (BBRG) at BCU, led by Professor Lynsey Melville, are exploring ways to harness the carbon and nutrients embodied in organic waste streams and turn them into sustainable energy, fertilisers and high value products, such as animal

Music journalism

Alongside my day job, I also review gigs and albums. I directly liaise with PR to arrange guest passes and write the articles quickly in order to capitalise on relevance. 

Louder Than War •

Franz Ferdinand bring their arch pop brilliance back to Birmingham

Franz Ferdinand | Home Counties
Birmingham O2 Academy 
6th March 2026 
Arch art pop veterans might mix up their days but, 20+ plus years into their career, there’s no confusion in just how cool they remain. Sam Lambeth woke up tonight and said he’s gonna make somebody love him. 
A little bit frantic but with a hell of a lot of style, Home Counties are the perfect appetiser. Wry, satirical lyrics on the futility of confronting landlords (You Break It, You Bought It) are matched with smart, dance-...
Louder Than War •

Ocean Colour Scene shine at homecoming show

Ocean Colour Scene | Kula Shaker 
Birmingham Utilita Arena
Saturday 29th March 2025
Birmingham’s trad rock survivors celebrate a stunning homecoming at one of the Second City’s biggest arenas, with fellow Britpop revellers Kula Shaker in tow. Sam Lambeth sipped another rum and coke and told a dirty joke. 
Swirling, psychedelic shapes engulf a large screen behind the Utilita Arena stage, the kind that Super Hans and Jez would put on as a visual backdrop while getting toasted in Mark’s living room...
Louder Than War •

Kula Shaker: Wulfrun Hall, Wolverhampton - Live Review

Kula Shaker | Dhol Foundation
Wolverhampton Wulfrun Hall
Thursday 25th April 2024
Throwback rockers bring their psychedelic layers and spiritually-infused grooves back to Wolverhampton. Sam Lambeth brought the lava lamps. 
You sometimes think that Kula Shaker just can’t help themselves. After all, only Viva Brother suffered the same swift ascension and brutally breakneck descent that Crispian Mills and co endured during the Britpop era. At first, things were rosy – their debut album K moulded th...

News articles, blogs + listicles

Explore a featured selection of my writing work below.
Birmingham City University •

Built environment and construction project wins technology award

A Birmingham City University (BCU) project offering research and development, training and services to businesses involved in the construction and built environment industry has picked up an award at the annual West Midlands Tech Awards.

The EcRoFit initiative, led by Dr Shadi Basurra, clinched the Property, Tech and Construction accolade at the West Midlands Tech Awards, which was held at the Millennium Point building on Thursday 15 December.

The Awards celebrates institutions, businesses, st
Birmingham City University •

Big Data and Smart Cities for businesses, Birmingham and beyond

Cities around the world are taking advantage of the latest technologies, such as 5G or low power wide area networks (LPWAN), to help generate and record large volumes of data about the cities’ assets that can help paint an accurate picture of urban life. This smart transformation will help cities to make positive changes as they develop, grow and overcome challenges facing urban populations in the 21st century. Birmingham is no exception and is already taking advantage of bold new ideas and tech
Birmingham City University •

University launches entrepreneurship and enterprise space for students and graduates

The STEAMhouse Pre-Incubator, located on the Ground Floor of Millennium Point, will provide Birmingham City University (BCU)’s student and graduate cohort with the opportunity to develop skills and concepts, as well as access valuable programmes, workshops and facilities.

BCU will build on its excellent performance in establishing student enterprise with the launch of a new dedicated pre-incubation space, which will provide students and graduates with the support they need to flourish.

The STE
Birmingham City University •

University wins national award for continued excellence in diversity and inclusion

Birmingham City University (BCU) has once again been recognised for its continued mission to offer university education and support to those from different walks of life, picking up the Excellence in Diversity and Inclusion award at a recent national awards ceremony.

A celebration of inclusion, diversity and better representation

BCU clinched the accolade at the 2022 Multicultural Business and Community Champion (MBCC) Awards, which recognises and celebrates the nation’s most inspirational bus
BCU Advantage •

3 tips on how to make your business stand out

Creating new and exciting businesses that stand out

Dalbir Kaur is the Founder of Makemefitclub, a live app that helps members create healthy lifestyle changes to get fit while also helping UK wellbeing professionals increase their clientele.

Originally working in health, Dalbir felt unfulfilled and began a new journey as a personal trainer.

However, after registering the mental and nutritional barriers her clients were facing – ones that chimed with her own – Dalbir started to look into all
BCU Advantage •

The office of the future in 3 easy steps

1). Say goodbye to the ‘work/lifestyle office’

The office of the future is coming, but haven’t we already seen a lot of changes?

After all, office life has altered dramatically over the years.

A recent workplace trend, for example, is to incorporate anything from movie theatres and snooker tables to beer taps and nap rooms.

These spaces made work more joyous and engaging. Employees could work and then unwind via the in-office gym or meditation room.

What businesses did not foresee, of cours
BCU Advantage •

Top 5 business trends and tips for 2022

“Given the pace and dynamism in technology, alongside the large part it plays in our daily lives, it’s important that organisations gain an insight into remote working experiences and their implications on employees’ work/life balance.

“There is a concern that platforms set up for remote and agile working – such as Microsoft Teams – could have a negative effect if employees feel like they cannot switch off.

“Organisations should intensify their efforts in facilitating human resource management

Reporting

I am a test-and-learn marketer, always looking to report thoroughly on work and use the findings as influence for future pieces.

Misc.

I am an adaptable copywriter who can turn his hand to website content, posters, flyers, leaflets, press releases, videos, sponsorship packs, white papers and more. 

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